With a global and diverse sales force located on virtually every continent, Capsugel – the world’s leading provider of capsules and dosage form solutions – needed an internal Sales and Marketing training portal that would help them achieve their sales goals. MEG was tasked with the design, programming, implementation, and hosting of the site which had to take into account various cultures and language barriers. The new training portal, named ‘Ignite’ by MEG, was launched globally with great acceptance and has contributed significantly to the success of sales efforts worldwide.

Each year AT&T sends out millions of legal customer notifications to their customers to notify them of contract changes, service modifications, mandated federal and state authority notices, etc. Multiple internal teams, including legal, marketing, billing and product must work together to facilitate these notifications to ensure notifications are accurate, timely and convey the proper messaging.

MEG was contracted to analyze all processes and interactions, and then design, build and implement a custom system to manage all legal notifications from cradle to grave. The new system was built with multiple and redundant automated processes to handle ongoing monthly and annual notifications and contains email triggers when any step in a notification process was not met or delayed.

The result was a new collaborative system used by various groups at AT&T that simplified the entire process, reduced production costs, provided the proper legal retention of materials and eliminated costly delays.

The world’s largest diagnostic company with over 40,000 employees and over 2,000 locations, Quest Diagnostics touches 30% of the total US population each year. To successfully promote their services, their marketing efforts need to be very nimble and allow for localized messaging strategies driven by regional personnel, while also taking advantage of highly customizable materials created at a corporate level.

A longtime customer of MEG, we approached Quest Diagnostics senior leadership team with a proposal to design and develop a national distributive marketing portal that would be linked through their current Intranet site. Our 90+ page detailed proposal contained a system framework that demonstrated the local benefits of customizable messaging and sales strategies adhering to brand standards, marketing cost reductions, and revenue gains that could be achieved.

MEG was awarded the project after the presentation and built a system that came to be known as Greenbox that currently handles all local and regional marketing projects (both traditional and digital), supports the sales force with business review and proposal tools and provides a suite of tracking tools and reports.

With thousands of patient service center locations across the United States, Quest Diagnostics is searched continuously on Google for information on hours and addresses as patients are sent for lab testing. Because of Google’s rating and feedback tools, it can be very difficult for companies with a large footprint to both keep their listings up to date and to respond to customer comments and reviews.

When MEG saw the exorbitant fees of most reputation management services, we built our own web-based application for Quest to manage all of their Google My Business listings and ratings. Internal teams can monitor trends and performance at all locations, respond to customer feedback, and ensure each location has accurate listings.

Behind the scenes of every corporate marketing department is an ongoing alignment of budgets and spending. As budget forecasts change throughout the year, the ripple effect across multiple marketing teams can mean rapid changes to their anticipated campaigns and project planning.

To streamline the planning and forecasting process, MEG united all of the budget planning and financial data into a single tool that allows executives and managers to see up-to-date spending and upcoming budget plans by regions, service lines, and campaign.

On a quarterly or monthly basis, they can generate new forecast numbers for marketers to align their budget plans around and resubmit their monthly budgets for approval. By connecting the data from financial systems and marketing planning software, Quest marketing can accurately see what they have spent, plan for future scenarios, and manage multiple marketing budgets across multiple divisions without juggling everyone’s individual spreadsheets.