Next generation sequencing is changing research and drug development. In this ad campaign for Personal Genome Diagnostics, we introduce how it is the dawn of a new day in cancer research.
Pharma ads require a lot of safety information, so you need an attention getter that has as little copy as possible. This campaign targeted at children with ADHD, got the story down to two simple words.
While technology has eliminated paper forms for many of us, it is just beginning to reach some companies who are evolving beyond physical order forms. Government ordered drug testing is one of those, and we helped Quest Diagnostics reach them with this campaign.
College Board promotes SAT tests heavily in high schools and various media channels, like these outdoor boards.
Executives have a lot on their mind. IT shouldn’t be one of them. This awareness campaign playfully demonstrated how outsourcing IT can restore everything but the gray hair. It was also meant to give some meaning to the company name, which was introducing itself in entirely new markets.
Many pharmaceutical products don't reach a wide enough audience if they are only in capsule form. Capsugel introduced the first easy-open-and-sprinkle capsule with this ad showing the customers that still need some convincing.
To promote Wi-Fi services at a well-known fast food restaurant, MEG developed a series of posters that looked good enough to eat.
Unafraid of complex or scientific topics, MEG has routinely developed trade advertising for pharmaceutical, technology, and healthcare industry clients.
Allergic sensitization is measured so precisely now that you can test for individual molecular components within the allergens themselves, which means that not all allergies are the same. MEG developed collateral for Quest Diagnostics that helped break down these new tests for healthcare providers and patients.
Customer journeys and behavior mapping are becoming common tools for marketers in all industries. These interactive PDFs for Quest Diagnostics take complex journey maps of healthcare executives and makes them easy to digest in a single clickable document.
On a quarterly basis, Quest Diagnostics produces a glossy, vanity publication for employees and partners. MEG provides creative and art direction for each publication, helping to elevate employees, causes, and achievements for internal recognition.
Launching the first liquid amphetamine for children with ADHD has been no small task, requiring a careful balance between aggressively breaking through a crowded market and respecting the regulatory limits of pharma marketing. In the end, MEG helped create a niche and a new option for parents.
Employer Solutions provides drug testing to most of the nation’s employers, but they developed this brochure to help expose some of the factors that lead to addiction and abuse, providing links for employers to send people for help.
Known for their hard capsules, Capsugel needed to create a new identity for the Dosage Form Solutions unit that integrates research and technology to formulate pharmaceutical products that don't fit the traditional mold.
Not all of our work is corporate. There are worthy causes that we are happy to contribute our time and expertise to help them achieve their mission. Perspectives is an award-winning human services agency that combines supportive housing, case management, mental health, employment counseling, chemical dependency treatment, and children's academic and nutrition enrichment in one comprehensive setting.
ExamOne provides risk analysis products and in-home health risk assessments for life insurance companies.
Sales sheets, flyers, and briefs are the bread and butter of B2B sales. We produce hundreds a year for AT&T, but the future is digital and we are working to find more ways to take all of these documents on to the iPad. Some recent examples shown here.
Leveraging the data from millions of annual drug tests, the Drug Testing Index has become an industry standard in employment drug testing, providing seasonal insights into the trends in drug use and employer testing practices. The 25th Anniversary edition gave us a chance to visualize the milestones and changes that have shaped the US workplace.
The antibody responsible for allergic reactions was co-discovered in Upsalla, Sweden by scientists that laid the groundwork for testing and treating allergies. Thermo Fisher Scientific wanted to build a global awareness of those scientists and their important innovations which still help everyone with allergies. MEG developed the campaigns and this landing page to tell the whole history of everyone involved.
Every generation commits to curing cancer. Personalized medicine may be the one that does it. PGD helps doctors and researchers target individual patients’ cancer by unraveling their genetic mutations. MEG dives deeply into the biology and science of next generation sequencing to help them promote their unique solutions.
To develop a robust partner portal for channel resellers, AT&T came to MEG for UX and UI of their content publishing and social community. Integrating features from Chatter, Salesforce, and custom content management tools, the final Newsroom integrated everything within AT&T Digital Guidelines. To aid User Acceptance Testing and approvals, we built a fully functional prototype alongside detailed style guides.
MEG has assisted 3M with the UX and UI for their B2B ecommerce implementations, requiring detailed prototypes of transactional process flows and complete documentation of UX matches business requirements. While shopping carts may not be the prettiest example of web design, they are no less a labor of love.
At the foot of the mountain in Big Sky, Montana, sits the best grocery and deli in one of the best places on earth. To help their tourist customers find and order more easily, MEG rebranded their site and utilized a responsive layout that is easily updated with new photos. The big flexible content tiles help them easily share new menu items just as quickly as they post them on Facebook.
When sales reps for Quest Diagnostics visit a physician, they often carry a ream of test reports as examples. MEG developed an interactive iPad app that enables physicians to simulate the process and view a sample report in seconds that shows them accurate testing features without shuffling through multiple reports.
Complex technology companies need a great story at the heart of their brand, so they can be more than just features and widgets. MEG helped MemSQL to redefine the positioning on their next-generation, real-time database and tell a story that even executives could understand.
Thermo Fisher Scientific has taken it’s first step into viral social campaigns this year to promote blood allergy testing to consumers and healthcare professionals. MEG produced a season’s worth of social, video, and infographics with a unique animated campaign.
HIV prevention and awareness are important issues within Quest Diagnostics both as a test they provide and a cause their employees believe in. MEG has helped promote events and social campaigns that increase the adoption of testing to recommended populations.
As the leading national provider of workplace drug screening, with millions of annual tests, Quest Diagnostics has a lot of data they can share about the impact their services have. For social campaigns and blog posts, MEG produces a variety of infographics, such as this one, detailing for employers the risks of not implementing a drug testing program.
Looking at the collected data about life insurance applicants, ExamOne is able to determine that there is an entire subset of healthy, low-risk applicants that don't fit the statistical average. Their BMI may be higher, but their overal risk assessment would still qualify them for a preferred life insurance plan. To help agents see this overlooked population, MEG created a Hidden Healthy social campaign to celebrate Life Insurance Awareness Month.
IT Solution Providers that integrate telecom services have a lot of choices in vendors, but none as big as AT&T. To help provide them with more content that they can use in the modern digital sales cycle, MEG produces social content, email campaigns, and infographics like this one that the solution provider can share on their blog or website.
B2B social efforts have proven to be very successful when a company commits to writing and sharing valuable content. For the drug testing arm of Quest Diagnostics those efforts have been most rewarding on LinkedIn with all campaigns pointing back to a central, gated microsite.
The global campaign to celebrate the discovery of IgE (the antibody responsible for allergic response) spawned a series of videos used at trade shows, social posts, and lobby monitors.
The social campaign promoting blood allergy testing for Thermo Fisher Scientific incorporated a series of animated characters exploding with allergy symptoms, while still educating people about the importance of testing.
Power protection products are poorly understood, but increasingly important to modern electronics and computers. In short videos used on Amazon.com, MEG explained why they matter.
Quest Diagnostics has convenient lab locations within grocery stores in some communities, so when you leave your doctor, you can stop for testing on your way home. A series of videos helped remind patients of that in the waiting rooms.
MEG produced a series of video walls and touch screens to promote new allergy tests.
Quest targets healthcare professionals at a broad array of events.
Tris Pharma attends events for pediatricians, psychiatrists, and psychologists to introduce the first liquid amphetamine for children with ADHD. The most recent show features Virtual Reality headsets to take immersive presentations.
In the health and nutrition market, Capsugel participates in multiple large trade shows in Europe and the United States every year. MEG works hand-in-hand with booth vendors around the world to design, prototype, and produce stunning booths with graphics and videos.
MEG produces many pull up banners for various clients.
Large scale wall graphics adorn the Essex County Courthouse in New Jersey that were all designed by MEG.