With more than two decades of stories from well-known companies, we have many examples we can show you that match your business challenges. Browse the ones below, but contact us for a personalized presentation.
With more than two decades of stories from well-known companies, we have many examples we can show you that match your business challenges. Browse the ones below, but contact us for a personalized presentation.
In 2017, Thermo Fisher Scientific launched a global campaign to celebrate the landmark discovery of IgE, the unique antibody responsible for allergic reactions. The discovery itself was an international collaboration of scientists that included many early pioneers from Uppsala, Sweden who helped change the lives of everyone with allergies.
MEG developed the campaign and promotional materials, including ads, video, social, and tradeshow displays, as well as a digital distribution platform for global teams to order their own celebration materials.more ▼
Tris Pharma
Launching a liquid ADHD medication for children
Pharmaceutical marketing, especially for a controlled substance targeted at children, has a very unique set of regulatory and tactical challenges. DYANAVEL XR was the first liquid amphetamine for the treatment of ADHD in children and had to ramp up quickly to gain market adoption.
MEG worked on all aspects of launching the brand, penetrating a crowded market, and supporting a national sales force with a broad variety of digital and traditional marketing tools. By building a dedicated team trained in the unique regulatory approval processes, MEG helped Tris Pharma to rapidly launch their flagship ADHD offering.more ▼
Capsugel
Building a corporate Intranet site from the ground up
When Capsugel, the world’s leading provider of dosage form solutions, was spun off from Pfizer they turned to MEG to develop a new global Intranet site for their new stand-alone company. The new Intranet needed to be planned, designed and developed in less than 4 months with a core global footprint that would be shared by all their regional affiliates.
The new platform also required the implementation of an intuitive CMS that would allow both corporate staff to make changes to ‘global’ content and in-country staff to add and make changes to ‘local’ content. MEG was responsible for the complete architectural framework, selection of CMS, design, programming and installing the system on the client’s servers. more ▼
AT&T
A custom software application with legal implications
Each year AT&T sends out millions of legal customer notifications to their customers to notify them of contract changes, service modifications, mandated federal and state authority notices, etc. Multiple internal teams, including legal, marketing, billing and product must work together to facilitate these notifications to ensure notifications are accurate, timely and convey the proper messaging.
MEG was contracted to analyze all processes and interactions, and then design, build and implement a custom system to manage all legal notifications from cradle to grave. The new system was built with multiple and redundant automated processes to handle ongoing monthly and annual notifications and contains email triggers when any step in a notification process was not met or delayed.
The result was a new collaborative system used by various groups at AT&T that simplified the entire process, reduced production costs, provided the proper legal retention of materials and eliminated costly delays.more ▼
Capsugel
Training a sales force across the world
With a global and diverse sales force located on virtually every continent, Capsugel – the world’s leading provider of capsules and dosage form solutions – needed an internal Sales and Marketing training portal that would help them achieve their sales goals. MEG was tasked with the design, programming, implementation, and hosting of the site which had to take into account various cultures and language barriers. The new training portal, named ‘Ignite’ by MEG, was launched globally with great acceptance and has contributed significantly to the success of sales efforts worldwide. more ▼
Quest Diagnostics
Delivering the right messages at the most opportune time
The world’s largest diagnostic company with over 40,000 employees and over 2,000 locations, Quest Diagnostics touches 30% of the total US population each year. To successfully promote their services, their marketing efforts need to be very nimble and allow for localized messaging strategies driven by regional personnel, while also taking advantage of highly customizable materials created at a corporate level.
A longtime customer of MEG, we approached Quest Diagnostics senior leadership team with a proposal to design and develop a national distributive marketing portal that would be linked through their current Intranet site. Our 90+ page detailed proposal contained a system framework that demonstrated the local benefits of customizable messaging and sales strategies adhering to brand standards, marketing cost reductions, and revenue gains that could be achieved.
MEG was awarded the project after the presentation and built a system that came to be known as Greenbox that currently handles all local and regional marketing projects (both traditional and digital), supports the sales force with business review and proposal tools and provides a suite of tracking tools and reports.more ▼
Ardena
Reaching US prospects with targeted digital campaigns
To introduce a leading European contract drug manufacturer in the US, MEG utilized sponsored social posts, retargeting ads and keyword Google campaigns to build brand awareness in targeted areas. By focusing on emerging and innovative trends in drug formulation, we helped reach a a new emerging market of US-based drug developers.more ▼
Seno Medical
Taking the needle out of breast cancer diagnostics
Seno Medical has developed one of the most innovative new technologies in breast imaging, offering radiologists and breast imagers a non-invasive, real-time scan to diagnose and differentiate breast cancer, reducing the need for needle biopsies.
Following the FDA approval for their Imagio Breast Imaging System, MEG developed new messaging, branding, and promotional campaigns to introduce healthcare providers and patients to this radical improvement in breast cancer diagnostics. more ▼
ThermoFisher Scientific
Branding an annual employee recognition award show
Employee recognition is a critical part of the culture of Thermo Fisher Scientific, culminating in an annual awards event that spans the globe. Individual marketers and teams are recognized for outstanding achievements, as nominated by their colleagues.
Through internal promotional campaigns and videos, MEG helps to build excitement for each annual award season with a unique theme that is promoted in new teaser videos every week of nominations, culminating in winner announcement videos that are used at global and regional events. All nominees are finally collected in a comprehensive PDF so colleagues can browse and read the details about each marketing success story.more ▼
Quest Diagnostics
Taming the tangled web of Google locations
With thousands of patient service center locations across the United States, Quest Diagnostics is searched continuously on Google for information on hours and addresses as patients are sent for lab testing. Because of Google’s rating and feedback tools, it can be very difficult for companies with a large footprint to both keep their listings up to date and to respond to customer comments and reviews.
When MEG saw the exorbitant fees of most reputation management services, we built our own web-based application for Quest to manage all of their Google My Business listings and ratings. Internal teams can monitor trends and performance at all locations, respond to customer feedback, and ensure each location has accurate listings. more ▼
Quest Diagnostics
Streamlined budget forecasting across extended teams
Behind the scenes of every corporate marketing department is an ongoing alignment of budgets and spending. As budget forecasts change throughout the year, the ripple effect across multiple marketing teams can mean rapid changes to their anticipated campaigns and project planning.
To streamline the planning and forecasting process, MEG united all of the budget planning and financial data into a single tool that allows executives and managers to see up-to-date spending and upcoming budget plans by regions, service lines, and campaign.
On a quarterly or monthly basis, they can generate new forecast numbers for marketers to align their budget plans around and resubmit their monthly budgets for approval. By connecting the data from financial systems and marketing planning software, Quest marketing can accurately see what they have spent, plan for future scenarios, and manage multiple marketing budgets across multiple divisions without juggling everyone’s individual spreadsheets.more ▼
Lonza
Going deep on a corporate rebrand
To help manage a rebrand that spanned multiple product lines in their consumer health division, MEG helped Lonza to create branding toolkits and updated collateral designs that spanned the division. The extensive library of sales aids, promotional tools, technical documents, catalogs, and brochures touched thousands of materials and required a fresh approach to both the branding and hierarchical systems of differentiation for different product lines.
After creating documentation and style guides, MEG built out templates that spanned the system so individual marketers could adapt the new branding across all of their product literature. more ▼
