Recent Work

With twenty years of work that spans every modern marketing channel, we can tailor a presentation that shows you how we have solved similar challenges to your own. Please contact us to see more of the unique marketing challenges we’ve solved for other clients.

Advertising / Lead Generation

The Next Big Thing
From Dreamer to Doer
Goodbye, paperwork
Maintain your edge
MindShift
Capsugel
AT&T
Tris Pharma

  • The Next Big Thing

    Next generation sequencing is changing research and drug development. In this ad campaign for Personal Genome Diagnostics, we introduce how it is the dawn of a new day in cancer research.

  • From Dreamer to Doer

    Pharma ads require a lot of safety information, so you need an attention getter that has as little copy as possible. This campaign targeted at children with ADHD, got the story down to two simple words.

  • Goodbye, paperwork

    While technology has eliminated paper forms for many of us, it is just beginning to reach some companies who are evolving beyond physical order forms. Government ordered drug testing is one of those, and we helped Quest Diagnostics reach them with this campaign.

  • Maintain your edge

    Print Ads / Poster Campaign

    College Board promotes SAT tests heavily in high schools and various media channels, like these outdoor boards.

  • Get Your Head Back in the Game

    B2B Trade Advertising

    Executives have a lot on their mind. IT shouldn’t be one of them. This awareness campaign playfully demonstrated how outsourcing IT can restore everything but the gray hair. It was also meant to give some meaning to the company name, which was introducing itself in entirely new markets.

  • Open Up

    B2B Product Launch

    Many pharmaceutical products don't reach a wide enough audience if they are only in capsule form. Capsugel introduced the first easy-open-and-sprinkle capsule with this ad showing the customers that still need some convincing.

  • Whopper Wi-Fi

    Promotional Posters

    To promote Wi-Fi services at a well-known fast food restaurant, MEG developed a series of posters that looked good enough to eat.

  • Extended Release

    B2B Trade Advertising

    Unafraid of complex or scientific topics, MEG has routinely developed trade advertising for pharmaceutical, technology, and healthcare industry clients.

Brochures / Collateral

IgE
T
T
T
T
Capsugel
Perspectives
Medicheck
AT&T
Drug Testing Index

  • Peanut Allergy Brochures

    Allergic sensitization is measured so precisely now that you can test for individual molecular components within the allergens themselves, which means that not all allergies are the same. MEG developed collateral for Quest Diagnostics that helped break down these new tests for healthcare providers and patients.

  • Interactive Journey Maps

    Customer journeys and behavior mapping are becoming common tools for marketers in all industries. These interactive PDFs for Quest Diagnostics take complex journey maps of healthcare executives and makes them easy to digest in a single clickable document.

  • OurQuest magazines

    On a quarterly basis, Quest Diagnostics produces a glossy, vanity publication for employees and partners. MEG provides creative and art direction for each publication, helping to elevate employees, causes, and achievements for internal recognition.

  • DYANAVEL® XR

    Launching the first liquid amphetamine for children with ADHD has been no small task, requiring a careful balance between aggressively breaking through a crowded market and respecting the regulatory limits of pharma marketing. In the end, MEG helped create a niche and a new option for parents.

  • Drug Abuse Awareness

    Employer Solutions provides drug testing to most of the nation’s employers, but they developed this brochure to help expose some of the factors that lead to addiction and abuse, providing links for employers to send people for help.

  • Dosage Form Solutions

    Capsugel Sales Collateral

    Known for their hard capsules, Capsugel needed to create a new identity for the Dosage Form Solutions unit that integrates research and technology to formulate pharmaceutical products that don't fit the traditional mold.

  • Perspectives

    Non-profit Annual Report

    Not all of our work is corporate. There are worthy causes that we are happy to contribute our time and expertise to help them achieve their mission. Perspectives is an award-winning human services agency that combines supportive housing, case management, mental health, employment counseling, chemical dependency treatment, and children's academic and nutrition enrichment in one comprehensive setting.

  • Medicheck

    B2B Sales Collateral

    ExamOne provides risk analysis products and in-home health risk assessments for life insurance companies.

  • AT&T Wi-Fi

    B2B Sales Collateral

    Sales sheets, flyers, and briefs are the bread and butter of B2B sales. We produce hundreds a year for AT&T, but the future is digital and we are working to find more ways to take all of these documents on to the iPad. Some recent examples shown here.

  • Drug Testing Index

    Trade Publication

    Leveraging the data from millions of annual drug tests, the Drug Testing Index has become an industry standard in employment drug testing, providing seasonal insights into the trends in drug use and employer testing practices. The 25th Anniversary edition gave us a chance to visualize the milestones and changes that have shaped the US workplace.

Web Sites / User Interface

AT&T
3M
Hungry Moose
CardioIQ
MemSQL

  • IgE turns 50

    The antibody responsible for allergic reactions was co-discovered in Upsalla, Sweden by scientists that laid the groundwork for testing and treating allergies. Thermo Fisher Scientific wanted to build a global awareness of those scientists and their important innovations which still help everyone with allergies. MEG developed the campaigns and this landing page to tell the whole history of everyone involved.

  • Fighting cancer from within

    Every generation commits to curing cancer. Personalized medicine may be the one that does it. PGD helps doctors and researchers target individual patients’ cancer by unraveling their genetic mutations. MEG dives deeply into the biology and science of next generation sequencing to help them promote their unique solutions.

  • AT&T Partner Exchange

    UX/UI Development

    To develop a robust partner portal for channel resellers, AT&T came to MEG for UX and UI of their content publishing and social community. Integrating features from Chatter, Salesforce, and custom content management tools, the final Newsroom integrated everything within AT&T Digital Guidelines. To aid User Acceptance Testing and approvals, we built a fully functional prototype alongside detailed style guides.

  • bCom

    Transactional Interface

    MEG has assisted 3M with the UX and UI for their B2B ecommerce implementations, requiring detailed prototypes of transactional process flows and complete documentation of UX matches business requirements. While shopping carts may not be the prettiest example of web design, they are no less a labor of love.

  • Hungry Moose

    Responsive Website

    At the foot of the mountain in Big Sky, Montana, sits the best grocery and deli in one of the best places on earth. To help their tourist customers find and order more easily, MEG rebranded their site and utilized a responsive layout that is easily updated with new photos. The big flexible content tiles help them easily share new menu items just as quickly as they post them on Facebook.

  • CardioIQ

    Interactive Sales Tool

    When sales reps for Quest Diagnostics visit a physician, they often carry a ream of test reports as examples. MEG developed an interactive iPad app that enables physicians to simulate the process and view a sample report in seconds that shows them accurate testing features without shuffling through multiple reports.

  • No needles in haystacks

    Web Messaging/Design

    Complex technology companies need a great story at the heart of their brand, so they can be more than just features and widgets. MEG helped MemSQL to redefine the positioning on their next-generation, real-time database and tell a story that even executives could understand.

Content Marketing / Social Campaigns

Quest Diagnostics
ExamOne
AT&T
Quest Diagnostics

  • Are you making that face again?

    Thermo Fisher Scientific has taken it’s first step into viral social campaigns this year to promote blood allergy testing to consumers and healthcare professionals. MEG produced a season’s worth of social, video, and infographics with a unique animated campaign.

  • HIV awareness

    HIV prevention and awareness are important issues within Quest Diagnostics both as a test they provide and a cause their employees believe in. MEG has helped promote events and social campaigns that increase the adoption of testing to recommended populations.

  • Reducing Workplace Risks

    Quest Diagnostics Infographics

    As the leading national provider of workplace drug screening, with millions of annual tests, Quest Diagnostics has a lot of data they can share about the impact their services have. For social campaigns and blog posts, MEG produces a variety of infographics, such as this one, detailing for employers the risks of not implementing a drug testing program.

  • Hidden Healthy

    ExamOne Infographics

    Looking at the collected data about life insurance applicants, ExamOne is able to determine that there is an entire subset of healthy, low-risk applicants that don't fit the statistical average. Their BMI may be higher, but their overal risk assessment would still qualify them for a preferred life insurance plan. To help agents see this overlooked population, MEG created a Hidden Healthy social campaign to celebrate Life Insurance Awareness Month.

  • 5 reasons to partner with AT&T

    Reseller Social Campaigns

    IT Solution Providers that integrate telecom services have a lot of choices in vendors, but none as big as AT&T. To help provide them with more content that they can use in the modern digital sales cycle, MEG produces social content, email campaigns, and infographics like this one that the solution provider can share on their blog or website.

  • Powering LinkedIn

    Quest Diagnostics Social Campaigns

    B2B social efforts have proven to be very successful when a company commits to writing and sharing valuable content. For the drug testing arm of Quest Diagnostics those efforts have been most rewarding on LinkedIn with all campaigns pointing back to a central, gated microsite.

Videos

  • IgE turns 50

    The global campaign to celebrate the discovery of IgE (the antibody responsible for allergic response) spawned a series of videos used at trade shows, social posts, and lobby monitors.

  • Spring Allergy

    The social campaign promoting blood allergy testing for Thermo Fisher Scientific incorporated a series of animated characters exploding with allergy symptoms, while still educating people about the importance of testing.

  • CyberPower Active PFC

    Power protection products are poorly understood, but increasingly important to modern electronics and computers. In short videos used on Amazon.com, MEG explained why they matter.

  • PSC/Vonns

    Quest Diagnostics has convenient lab locations within grocery stores in some communities, so when you leave your doctor, you can stop for testing on your way home. A series of videos helped remind patients of that in the waiting rooms.

  • Allergy Touchscreens

    MEG produced a series of video walls and touch screens to promote new allergy tests.

Tradeshows / Environmental

  • Quest Diagnostics

    Quest targets healthcare professionals at a broad array of events.

  • DYANAVEL® XR AAPS

    Tris Pharma attends events for pediatricians, psychiatrists, and psychologists to introduce the first liquid amphetamine for children with ADHD. The most recent show features Virtual Reality headsets to take immersive presentations.

  • Capsugel

    In the health and nutrition market, Capsugel participates in multiple large trade shows in Europe and the United States every year. MEG works hand-in-hand with booth vendors around the world to design, prototype, and produce stunning booths with graphics and videos.

  • Rollups

    MEG produces many pull up banners for various clients.

  • Essex County Courthouse

    Large scale wall graphics adorn the Essex County Courthouse in New Jersey that were all designed by MEG.